A monthly(ish) newsletter
Trust Issues.
People buy from brands they trust, full stop.
If your growth is stagnating, something in how you're building — or accidentally crushing — trust is almost always why. This newsletter is about building the kind of trust that compounds growth.
Past editions
Edition 3 · April 2026 · Human connection
They could have automated it. They didn't.
Chewy sends handwritten condolence cards when a pet dies. The Savannah Bananas personally called over 100,000 ticket buyers. Gelati Celesti calls you when you requested flavor drops. Here's what they all have in common, and what it means for your marketing.
Edition 2 · March 2026 · Brand trust
Would you trust a stranger in a Facebook group with your ticket money?
The Savannah Bananas have built something most brands never will — trust so deep their fans give them the benefit of the doubt before they've even earned it in the moment. Here's what "fans first" actually looks like when you really mean it.
Edition 1 · February 2026 · Content Credibility
The most expensive content is the kind nobody believes.
74% of new web pages contain AI-generated content. If your content sounds like everyone else's, your customers can't tell you apart — and that's not a content problem. It's a trust problem. And for companies in the $2M–$20M range, trust is the entire growth engine.
Written by Becca Quimby Liberman, founder of BQL Marketing and fractional marketing strategist helping mid-market founders build the kind of trust that compounds.