7 Ways to Build Your Brand Online
Foundational tips to building a credible brand online - because trust is the first step to generating sales.
Make your brand easy to remember.
People can’t buy something they don’t remember. Identify your mission, values, and unique selling points. Understand how you want your brand to be perceived and craft a consistent message that reflects that.
How would you explain your business to a 1st grader? Start there.
Know your ideal customer.
Understand who you want to buy your stuff—their preferences, behaviors, and pain points. Solve their problems and pain points in your content to attract people to your brand online. When in doubt, ask them! Asking questions on social media is a great way to source problems you can solve for them.
Make your brand look and feel professional
It’s never been easier or more cost-effective to build high-quality branding. A consistent look and feel makes it easier for people to remember your brand. Remember, professional doesn’t have to mean stuffy. Be authentic to your brand and your ideal customers.
Focus on where your audience is
Choose social media platforms where your audience spends time. Tools like Buffer and Hootsuite can help you schedule posts, maintain consistency, and analyze social media performance. Generally, it’s better to do one or two platforms well, learn what works, and then test new platforms.
Make content that solves problems for your audience
Start by understanding your audience's needs. Craft content that resonates with their interests, challenges, and desires. If you don’t know them, social media makes it easy enough to ask, free consumer research! Plus, it often boosts audience engagement; more on that later.
Engage to foster a community
This doesn’t mean you have to be glued to your phone; automation can help you run the business side. However, you should respond to comments. Set aside time to respond, especially when you are building a new community. Use your content strategically to drive engagement and uncover insights about your audience. Ask questions and spark conversations. Create interactive content—polls, quizzes, and live sessions. Keep your audience hooked with valuable, relatable, and shareable content.
Make it easy for your audience to buy
Guide them to the sale. Provide clear calls-to-action (CTAs), personalized offers, and reasons to buy now (sale, limited time offer etc). Showcase testimonials and success stories to build trust. Don’t expect everyone to buy right away. Continue to add value, learn what your audience needs,
