Scattered marketing drains your budget. And your team.

If your marketing feels like a list of disconnected tasks—with no clear thread, no compounding impact, and you have no real confidence in what’s working—you’re not alone.

I help founders and CEOs replace the chaos with a connected, customer-first marketing flywheel.

One that drives results and reduces burnout.

Are you stunting your growth with random acts of marketing?

You’ve tried the playbook:
● Post more on social
● Run some ads
● Redo the website (again)

But it’s still not clicking.

The team is overwhelmed.
You’re not sure what’s working.
And every quarter feels like a reset.

The problem isn’t effort — it’s structure.
Marketing isn’t working because it’s not working together.

The Fix: A Customer-First Flywheel

Your marketing doesn’t need to be louder. It needs to be aligned.

I help founders and CEOs build flywheels — connected marketing systems that attract, engage, and convert the right customers on repeat.

Here’s what that looks like in practice:
● Clear positioning that resonates
● Messaging that’s built to scale
● Offers and journeys that convert
● Channels working together (not in silos)

It’s not a one-size-fits-all formula. It’s a system designed around your business and your customer.

My Approach

We build your flywheel in three steps.

1. Positioning
Uncover what makes you different — and why your ideal customer should care. We’ll align your messaging with real customer pain points and value.

2. Merchandising
Make your product easier to understand, buy, and say yes to. We’ll optimize how your offers are packaged and presented across touch-points.

3. Distribution
Reach your audience where they are — with content that builds trust and drives action. We’ll connect your strategy to the right mix of channels and formats. This isn’t just a strategy doc. It’s a roadmap you can actually execute.

Is This Right for You?

You’re a good fit if:

● You’re marketing feels reactive or disjointed
● You’re tired of starting from zero every quarter (or are actually starting from ze
● You want fewer random acts of marketing — and more results
● You care about strategy, but also need to move fast
● You’re building for the long game, not just a funding round

About Me

Hi, I’m Becca Quimby Liberman. A marketing strategist who’s helped early-stage founders, growing startups, and Fortune 500 brands turn scattered marketing into smart systems.

I work with CEOs and founders who want marketing rooted in real customer insight — built to move from idea to execution.

No fluff. No jargon. No gimmicks.
Just smart, customer-first marketing that delivers.

Client Feedback

  • "Becca provided us with the marketing strategy we need to succeed. She brought upmarket expertise to us with brilliant service. Highly recommended for any business seeking relevant, effective marketing strategies."

    Nick Allen, Blue Raven Acturial CEO

  • "In a very short period of time she deeply impacted every KPI with creative and proactive campaigns. She is extremely well organized and detail oriented with incredible analytical skills."

    CEO, B2B Start-up

  • "I am almost forgot we had a launching happening, all the pieces were in place working together, I am usually a ball of stress before a launch"

    DTC, President

Let’s fix your foundation

Ready to stop guessing and start building a system that works?.