5 Easy Marketing Wins You Can Do This Week {Social Media Edition}

If you’re a small business owner feeling stuck with your marketing, you’re not alone. Many entrepreneurs get overwhelmed by the endless possibilities and strategies available. The good news is that getting your marketing on track doesn’t have to be complicated.

By focusing on a few simple tasks, you can start seeing real progress. Here are 5 easy marketing wins you can implement this week to give your business a boost, specifically using social media.

1. Update Your Social Media Bios

Your social media bio is often the first thing potential customers see. Take a few minutes this week to refresh it. Make sure your bio clearly states who you are, what you do, and—most importantly—how you help your customers. A clear, compelling bio can attract new followers, boost engagement, and ensure your business is easy to understand at a glance.

Discoverability Tip: Include relevant keywords in your bio that reflect what your business offers. For example, if you own a bakery, use terms like "local bakery," "fresh pastries," or "artisan bread" to improve searchability.

2. Engage with Your Followers

Building relationships is key to growing your small business online. Dedicate just 15 minutes each day to liking, commenting, and responding to your followers. Show genuine interest in their content, answer questions, and thank them for their support. This simple daily habit can boost your visibility on social platforms and increase customer loyalty.

Discoverability Tip: The more engagement your posts receive, the better your social profiles will perform in search algorithms, which means your business will become more discoverable.

3. Post a Customer Testimonial

Happy customers are the best marketing tool. Share a positive review or testimonial from a satisfied customer on your social media. If you don’t have any testimonials, reach out to customers directly or use email and social channels to ask for one. Be sure to request permission to use their review in your marketing.

Discoverability Tip:: Pair the testimonial with a call-to-action (CTA) that encourages others to share their experiences. Testimonials are a great way to add social proof, which is valuable for SEO and credibility.

4. Highlight a Product or Service

Create a simple post highlighting one of your key products or services. Make sure to explain why it’s valuable and how it solves a specific problem for your customers. The clearer you are about the benefits and solutions your offering provides, the more demand you can generate.

Discoverability Tip: Use product or service-related keywords in your post and include a link back to the product page on your website, helping boost organic search rankings for those terms.

5. Share Behind-the-Scenes Moments

People love connecting with the human side of business. Share behind-the-scenes moments from your daily operations. This could be anything from a snapshot of your workspace, a quick video of you working on a project, or a team member story. Authentic content creates stronger connections with your audience and helps differentiate your brand from competitors.

Discoverability Tip: Add relevant hashtags to increase visibility and improve the chances of your content being found by a wider audience. Use local or niche-specific hashtags to connect with potential customers in your area.

Why Simple, Consistent Actions Matter

Marketing doesn’t have to be overwhelming. By focusing on these small, actionable tasks that you can do consistently, you’ll start to see measurable progress. Start with these 5 easy social media updates, and watch how they help attract more customers to your business.

Need more simple marketing tips? Follow me for strategies that can help make your small business a customer magnet.