Earn Trust. Win Customers.

Fractional marketing strategy and go-to-market support for lean teams who need a clear plan, the right story, and marketing that works without burning out.

WHY TRUST MATTERS

If you want loyal customers, you have to earn their trust. That means more than making content go viral. It’s about clear positioning, consistent storytelling, and a go-to-market plan that makes your audience feel seen, so they choose you over the competition.

How We Attract Customers

Positioning

Clarify your value and stand out with a message your audience remembers, repeats, and trusts.

Content Strategy 

Tell the right story to the right people at the right time. Build a content engine that earns trust and draws customers in.

Go-To-Market 

Turn strategy into action. I’ll give your lean team a clear, repeatable plan that builds trust at every step and attracts more of the right customers.

The Process

Clear steps. No guesswork.

This is how we turn scattered marketing into a trust-building, customer-attracting engine:

1. Know Your Audience
Understand exactly who you’re talking to so your message lands.

2. Nail Your Messaging
Make it relevant, valuable, and easy to say yes to.

3. Create Content That Works
No fluff. Just content that earns trust and drives action.

4. Launch With a Real Plan
A go-to-market strategy your team can execute without burnout.

Real talk

Trust doesn’t happen overnight, and neither does great marketing.

Organic content takes time. Paid media takes budget. Both require consistent, quality content—created by you or paid for by you.

Most clients invest $5K–$15K+ per month to produce and distribute content that builds trust and delivers results. If you’re ready to invest time, budget, or both to grow sustainably—let’s talk.

Why Me?

After 20 years in the marketing trenches—agency side and in-house—I’ve seen what works, what’s fluff, and how to create real customer trust that leads to revenue.

No Agency Bloat – Just me, your business, and a focus on what actually works.
Startup Fluent – I speak founder brain and thrive in organized chaos.
Content First – Everything we build runs on content that earns trust and scales.

Client Feedback

  • "Becca provided us with the marketing strategy we need to succeed. She brought upmarket expertise to us with brilliant service. Highly recommended for any business seeking relevant, effective marketing strategies."

    Nick Allen, Blue Raven Acturial CEO

  • "In a very short period of time she deeply impacted every KPI with creative and proactive campaigns. She is extremely well organized and detail oriented with incredible analytical skills."

    CEO, B2B Start-up

  • "I am almost forgot we had a launching happening, all the pieces were in place working together, I am usually a ball of stress before a launch"

    DTC, President

FAQs

  • Only if you want customers. Most brands in growth mode spend 5–10% of revenue on marketing. If you’re winging it, you’re probably not growing.

  • You could. But investing in the right foundation upfront usually pays for itself—in spades. Good strategy saves you time, money, and a whole lot of backtracking later.

  • You don't. But this approach has a track record of building real momentum. Doing nothing? That definitely doesn’t work.

  • Then you need it even more. Solid marketing systems free you up—so you’re not stuck micromanaging every post, project, or promo.

  • If you sell to humans, probably. My approach is rooted in customer behavior, not industry jargon—so it works across categories. Let’s talk specifics.